This space is for women with practical and sustainable fashion tips & tricks, solving everyday struggles. I started this project using as my models, women from different aspects of life and not professional models. A trained model can pull off any clothing, any style – that’s their job and they are quite good at it. As a matter of fact, it is the real women who go through these everyday problems of, staring at the wardrobe thinking what to wear today; Oh my arms are looking flabby; oh it doesn’t fit me anymore etc. As a consequence, we end up criticising our body with an unnatural impression of beauty. For this reason, my main motto behind this is to change the unrealistic expectations in the name of fashion. Fashion is rather more than just brands and the latest trends, it’s how you use it to bring your own personality out.

Photo by Sravajaya Choudhury

I have collaborated with women from 17-50 (and want to go beyond. I have experimented with different styles in different body types. Embracing what you have and who you are, is what makes you stand out in the crowd. Consequently, go ahead and take a look, see if anything suits your personality or maybe you can relate to it. If not mix ‘n’ match and create your own look!